Experts in Cleaning & Hygiene


Your Needs

Every customer’s requirements are unique. We will always find a way to fulfil our customers needs, whether it’s innovation, sustainability, or cost-effective solutions.

Our Expertise

Continuous improvement is core to what we do, our people undertake regular training ensuring that we can better our services with every customer experience. Our expertise is underpinned by over 30 years of industry experience & knowledge, and we will use this to provide our customers with solutions bespoke to their requirements.


Providing industry-leading service, making cleaning & hygiene simple, efficient, and cost-effective for all.

Our Core Values

Continuous Improvement

We are committed to continuously improve in all aspects of our service. From coaching our people, to bettering our commercial understanding, there is always room for improvement.

Honesty & Integrity

With transparency at the forefront, we will always be honest with our customers, with all advice underpinned by years of industry knowledge & training.

Innovation & Sustainability

We continuously work with our suppliers to bring the latest industry innovations to our customers, helping to make cleaning a simple, safe, sustainable & effective task.

Safety & Wellbeing

We are committed to improving the safety of both our people and our customers. A safe working environment is a happy working environment, and we want to extend this further than our own premises.

Our People

Active involvement from top to bottom is integral to the success of any organisation. We carefully procure individuals to ensure the success of our team & improve our services.


Customers are at the core of every business activity here. Our product range, our training, & our people are all carefully selected to improve the customer experience.

Our Directors

Steve Coburn

Director, Operations

Steve is responsible for the operations & logistics management of Newline Anglia with over 20 years’ experience in the industry. Before co-launching Smith & Coburn in 2008, he spent 12 years working his way up from warehouseman, onto Warehouse Manager and then Sales and Operations Manager for a FTSE 100 company, where he received the Sales & Operations Manager of the Year award. In 2014 he went on to successfully coordinate the merger of Smith & Coburn with the Newline Group. Steve is now responsible for a team of 20, consisting of the purchasing team, Warehouse team, and Drivers, many of which have worked for Newline since the start.

Glen Smith

Director, Sales & Marketing

As the joint co-founder of Smith & Coburn in 2008, and previously an experienced Sales Account Director for the 12 years prior, Glen has an extensive background in sales within the cleaning & hygiene industry, and with this knowledge he has helped to design Newline’s complete product range, keeping our focus on innovation & sustainability in line with our core values. Glen’s experience and understanding in managing excellent customer relationships has enabled Newline to build & develop a knowledgeable and friendly sales & marketing team as well as a team of reps dedicated to supporting our customers all across the UK.

Our Commitments

To Our Customers

As a long standing, leading UK supplier of Cleaning & Hygiene products, we strive for excellence in all aspects of customer service. From the products we stock, to the way we interact with our customers, we only want the very best. We stock the latest industry innovations to always keep your buildings clean & hygienic. Our friendly & knowledgeable sales team are there to help customers with queries, and will be able to ensure you find the best solutions for your cleaning needs.

To Our People

Two of our core values are care and service. The key to successfully delivering this is our people. Our continuous growth relies on the experience of our team, and we aim to improve them in all aspects of work & professional development. All of our employees undertake continuous training - both internal & external - to help develop their skills & knowledge. We are committed to ensuring we maintain a happy & healthy workplace by operating under a Health & Safety Management System working towards ISO 45001:2018 accreditation.